منابع مشابه
"Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model
T research extends a Pareto/NBD model of customer-base analysis using a hierarchical Bayesian (HB) framework to suit today’s customized marketing. The proposed HB model presumes three tried and tested assumptions of Pareto/NBD models: (1) a Poisson purchase process, (2) a memoryless dropout process (i.e., constant hazard rate), and (3) heterogeneity across customers, while relaxing the independ...
متن کامل“Counting Your Customers” One by One: An Individual Level RF Analysis Based on Consumer Behavior Theory
In customer relationship management (CRM), ad hoc rules are often employed to judge whether customers are active in a “non-contractual” setting. For example, a customer is considered to have dropped out if he or she has not made purchase for over three months. However, for customers with a long interpurchase time, this three-month time frame would not apply. Hence, when assessing customer attri...
متن کامل"One-thousand one... one-thousand two...": chronometric counting violates the scalar property in interval timing.
Weber's law applied to interval timing is called the scalar property. A hallmark of timing in the seconds-to-minutes range, the scalar property is characterized by proportionality between the standard deviation of a response distribution and the duration being timed. In this temporal reproduction study, we assessed whether the scalar property was upheld when participants chronometrically counte...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Nature Reviews Neuroscience
سال: 2001
ISSN: 1471-003X,1471-0048
DOI: 10.1038/35049029